Taco Bell

Take 100 unsigned indie bands and give them a forum for hundreds of thousands of music fans to hear them. That was our challenge as we completely revamped the third year of Taco Bell’s Feed The Beat campaign into a more fan-centric experience. With streaming music, in-depth band pages, games and a tourney-style, head-to-head voting contest, we had nearly a million fans in a 6-week period come Feed The Beat.